XTRACT Campaign on Exploitation Pathways and Business Models
From research results to market uptake
As part of its outreach and awareness generation activities, XTRACT has launched a dedicated awareness campaign focusing on exploitation pathways and business model development, supporting the transition of project results from research to real-world application.
The campaign highlights key activities carried out under the XTRACT work package on Market shaping, scale-up business models and socio-economic impact, which aims to strengthen the long-term value, usability and sustainability of the project’s innovations.
Webinars on exploitation and business models
Within this framework, a series of webinars was organised to support consortium partners in exploring exploitation options and business models for XTRACT results. The sessions provided structured guidance on market analysis, socio-economic sustainability and post-project exploitation planning.
Partners were encouraged to reflect on their exploitation intentions, including commercialisation, further research, licensing and service-based approaches, while assessing the economic and social potential of 17 identified exploitable assets developed across the project’s pilots. The webinars fostered discussion on market readiness, value creation, customer segments, competitive positioning and potential partnerships, going beyond purely technical considerations.
Supporting impact beyond the project
The insights gathered through these activities are being used to shape key exploitation outputs, including tailored business models, socio-economic impact assessments and scale-up roadmaps for the XTRACT ecosystem.
By aligning technological innovation with market and policy dynamics, this awareness campaign reinforces XTRACT’s commitment to delivering lasting impact and supporting the uptake of sustainable solutions beyond the project’s lifetime.
📣 Stay tuned for more campaign actions across our social media channels
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